Identity, colors, header, and type
Office identity lives under Appearance → Customize, not in page content. Seeded pages still use these values for phone, email, and brand name.
Identity
| Brand name | Header and footer wordmark. Default: Acreline. |
|---|---|
| Header tagline | Small line under the brand (demo default: Concept demo). |
| Phone / email | Header utility and contact templates. Keep 555 / @acreline-concept.test on a public preview. |
| Header button | Label and URL. Empty URL falls back to the Book a showing page. |
| Address / hours | Textareas. Used on Contact and in the footer. |
| Footer blurb | Optional. Leave empty for the concept sentence. |
| Footer credit text / URL | Removable author line. Default points at matthummel.com with rel="nofollow". |
| Show concept demo banner | Uncheck before a client walkthrough. |
| Show removable author credit | Uncheck to leave only the buyer’s site name and year in the footer copyright. |
Compliance
Same fields as Appearance → Acreline Settings → Compliance and the setup-wizard Compliance step. Website compliance checklist (not legal advice). Empty fields stay hidden.
| Brokerage legal name / licenses / jurisdiction / office city-state | State advertising ID. Show in footer and/or header when filled. |
|---|---|
| Equal Housing statement + house mark | On by default. Custom statement optional. Logo is best practice, not federally required. |
| MLS / IDX disclaimer, copyright, logo URL, attribution | Off and empty by default. Paste your board’s exact text. Not “IDX compliant for every MLS.” |
| Privacy / Terms URLs | Footer links only. Write the pages yourself. |
| Form consent | Unchecked checkbox on showing and contact forms. Use {brokerage} in the disclosure. |
Logo and site title: Customize → Site Identity (WordPress core).
Colors
Pick a named style, then tweak accent, paper (page background), and ink (text). Keep body text dark on a light page.
| Style | Accent | Paper | Ink |
|---|---|---|---|
| Forest (default) | #1f6b4a | #f5f4f1 | #141210 |
| Clay | #9a4324 | #f6f1ea | #1c1612 |
| Navy | #1e3a5f | #f3f2ee | #12151a |
| Burgundy | #722f37 | #f6f1ee | #1a1214 |
| Harvest | #7a5b14 | #f7f3e8 | #1a160c |
| Lake | #0e5f5c | #f0f4f3 | #101716 |
| Orchard | #5c3d6e | #f5f1f4 | #161218 |
| Charcoal | #2c2a28 | #f4f2ee | #141210 |
The live concept demo also has a front-end color switcher. Buyers change styles from Customize → Colors, not from that chip.
The top bar defaults to Accent so it tracks the active color style (desktop and the mobile-nav copy). Dark and Light also follow the palette. If accent-on-paper would fail contrast, the bar picks ink or paper instead. Customize → Top Bar → Custom colors still overrides. Sites that already saved Dark, Light, or Custom keep that choice.
The header menu (desktop primary nav and mobile drawer) uses the same tokens. Link, hover, current, and the hamburger follow accent / paper / ink, with a readable pair if contrast would fail.
Header
- Header size — Standard or Compact (shorter bar on listing-heavy pages).
- Stick the header while scrolling — on by default.
Homepage hero motion
Two independent checkboxes. They do not change listings, identity, or the hero photo itself. The same toggles are on Appearance → Acreline Settings → General; saving either screen updates both.
| Control | Setting key | Default | What it does |
|---|---|---|---|
| Animate homepage hero image | ks_hero_ken_burns |
On | Slow Ken Burns pan and zoom on the homepage hero photo only. Headlines, overlay, and listing search stay still. Uncheck for a static cover. Honors reduced motion. |
| Tilt listing search on mobile | ks_hero_search_tilt |
Off | On phones, the listing search panel gently follows device tilt. Off for battery and privacy. No-op on desktop, without sensors, if permission is denied, or if the visitor prefers reduced motion. iPhone may ask for motion access. |
Typography
Sans-serif families loaded from Google Fonts when selected. Inter is the default for headings, body, nav, buttons, and labels. Base size 14–20px (16 default). Heading weight 500 / 600 / 700.
Families: Inter, Plus Jakarta Sans, DM Sans, Manrope, Montserrat, Poppins, Source Sans 3, Nunito Sans, Outfit, Lato. All SIL OFL. No font files are vendored in the zip.
Social links
Facebook, Instagram, YouTube, LinkedIn, X / Twitter. Empty fields stay hidden. Output is in the footer social partial.
GitHub (author installs)
Customize → GitHub holds an optional personal access token for Appearance → Update Theme. Buyers on ThemeForest do not need this. Never commit a token into theme files.