Branding and logos
Office identity on realtor sites is a house mark, a short wordmark, forest or navy, and cream paper — not a luxury-gold skin. Acreline ships original SVG marks (GPLv2). They are not NAR, MLS, or HUD trademarks.
Canonical kit: BRAND.md in the theme repo (name, tagline, Forest palette, mark paths). Product landing: matthummel.com/projects/acreline.
How to put your office on the theme
- Appearance → Customize → Site Identity → Logo — PNG or SVG, about 200×48 or a square mark. The header caps height at 44px.
- Customize → Identity → Brand name — replaces “Acreline” in the fallback lockup and footer.
- Customize → Colors — Forest is the sample office; Navy and Charcoal are the other palettes offices use most.
- Do not edit Blade to change the logo. A child theme can restyle it; the Customizer is enough for a client handoff.
Files in this pack: Documentation/assets/acreline-mark.svg, acreline-lockup.svg. Same files in the theme at public/images/brand/.
Color (Forest sample)
| Ink | #141210 — body text |
|---|---|
| Paper | #f5f4f1 — page background |
| Accent | #1f6b4a — buttons, links, mark roof |
| Accent dark | #155539 |
| Card | #ffffff — listing and agent cards |
Keep body text dark on a light page (WCAG). Do not put white type on an unshaded photo.
Type
Headings and body default to Inter (SIL OFL, Google Fonts). Customize → Typography. Serif in this documentation is Georgia for the wordmark only — the live theme stays Inter unless you change it.
Fair housing / association marks
Customize → Compliance controls the Equal Housing Opportunity statement and an optional house mark (industry best practice — not federally mandatory). When the concept demo banner is on, the label still says “(concept).” Turn the banner off on a live office. The SVG is a generic house mark, not official HUD or NAR artwork. Do not paste logos you do not have rights to. Full checklist: Website compliance.
Agent designations (ABR, CRS, GRI) and MLS/NRDS fields are text fields on the Agent metabox — type what the agent actually holds.
Named color styles
Customize → Colors. Forest is the sample office.
Do not
- Claim this sample office is a licensed brokerage or a live MLS.
- Use 555 phones and
@acreline-concept.teston a client’s public site — Identity is for their real (or still-fictional) numbers. - Stretch the house mark or recolor it off the ink/forest pair without checking contrast.