A seven-step Setup wizard takes you from blank install to launched site: tell it your business, connect your services, and Pressroot compiles one AI brief, deals a complete design — colors, fonts, layouts, trends — and builds your pages, copy, images, navigation, header, and footer. Don't love it? Hit 🎲 and get a whole new site.
Like Elementor's outcome without Elementor's overhead — the page builder is WordPress itself, and AI does the assembling. New sites get a seven-step Setup wizard that sequences the whole journey — business info, connections (AI · SEO · Google Analytics), WordPress settings, design, generation, review, launch — with live status bars and resumable progress.
Name, one-liner, industry, audience, voice, goal, imagery, density — plus free-form AI instructions and uploadable .md brand docs. This becomes the core brief behind every AI call.
One save compiles the brief, deals a design (kit + trend filtered by your answers), generates pages on core Gutenberg blocks, writes the copy, creates images, and wires nav, header CTA, and footer.
Every 🎲 deals a genuinely different site — new palette, fonts, layouts, and design trend that never repeats the current one. Your brand color and content survive every deal.
Pages are plain Gutenberg blocks the owner can edit like any other page. The AI writes the copy and generates the images — it never touches your markup, so nothing ever breaks.
13 style kits × 6 design trends × randomized layout variants, filtered by your brand answers. Every refresh is a coherent, complete new theme — not a reskin.
Builds don't stop at content: a generated nav menu, a goal-driven header CTA (Book now / Shop now / Get a quote / Subscribe), and a brand-driven footer ship with every site.
Six header presets and four footer presets with live previews — pick a look, fine-tune the details, and the transparent-over-hero and real-image hero options keep AA-safe contrast automatically.
Works out of the box with keyless free models for text and images. Bring your own key for Claude, GPT, Gemini, or Groq when you want more — with automatic free fallback.
Restaurant, Realty, Affiliate, Agency, Freelance, SaaS, Blog, Marketing — each with starter pages, industry questions the AI treats as facts, and matched design pools.
The seven-step wizard collects your business facts (hours, contact, mission — the AI quotes them, never invents), applies recommended WordPress settings in one click, and ends with a real launch button that publishes your site.
Paste a GA4 Measurement ID and tracking just works — with step-by-step Google Analytics and Business Profile walkthroughs. Pick built-in SEO or one-click install Yoast, Rank Math, or All in One SEO.
Capability + nonce checks on every action, API keys never leave the server, focus-managed accessible navigation, and a full third-party services disclosure. AI runs only when you click generate — one switch turns it all off.
Toggle each on under Customizer → Theme Options → Theme Addons. Every one also ships as a standalone WordPress plugin, so you can run it inside the theme or on its own — the data and settings are shared either way.
Turn your GitHub repos into a living portfolio: a server-rendered repo-grid block, "Connect with GitHub" OAuth, and project case-study pages with real stars, releases, and issues. Perfect for developer sites.
Design in HTML, ship in blocks. Write a Custom HTML block freely, then convert it to native Gutenberg blocks with one click — per block from the toolbar, or the whole document at once with Blockify.
Bookings & reservations for restaurants, hotels, and meetings: a timezone-aware availability engine that never double-books, a booking-form block, confirmation emails with an .ics attachment, and a Month/Week/Day/List admin calendar.
Each type ships starter pages, marketing questions, and design pools tuned to how that business actually converts.
Sage 11, Acorn, Tailwind v4, Vite, Blade templates, theme.json tokens. A real modern stack you can extend — plus a no-Docker local Playground (npm run wp).
The brand questionnaire is a positioning brief. Goal-driven CTAs, industry facts baked into every draft, and refreshable designs for testing directions in minutes.
No tech skills needed: answer plain questions, press Save, watch the status bar build your site. Free by default — save your money for the business.
Heads up — Pressroot is an experiment. It's an open, work-in-progress project exploring how far an AI-first workflow, built and documented in collaboration with Claude, can take real software. It works and it's free, but it's early and still evolving — so kicking the tires, reporting what breaks, and pitching in are all genuinely welcome.
The generator gets better with every real business that runs through it. Test it on yours, report what feels wrong, or contribute a site type, style kit, or build recipe.